A Reimagination of the Material Space
"Biomaterials" highlighted the pressing issue of consumer goods made from conventional materials such as fossil fuel-derived synthetic fibers and natural fibers. Both of which contribute to increased greenhouse gas emissions and environmental degradation.
To address this, Fabrica X curated the Biomaterials campaign to showcase the potential of biomaterials as a promising solution to drive sustainable innovations in the material space. By bringing innovators and industry players into the same space, we aim to accelerate the development and promotion of biomaterials and instigate a knowledge-attitude shift within the public's mindset. Through our Impact Retail model, we hope this helps accelerate the industry towards circularity.
The Future of Sustainability
The future of sustainability is a paradigm shift starting in industries and businesses and shaping consumer behaviors.
The campaign, organized by Fabrica X and sponsored by Fidelity International, invited participants on a tactile journey with biomaterials through curated selections of material innovators, sustainable brands commercializing innovative materials, and immersive nature-based workshops.
Both Fabrica X and Fidelity International are committed to fostering an eco-conscious mindset and a more sustainable future. Through this campaign, we recognized Biomaterials as a significant catalyst for sustainable progress, promoting regenerative practices that harness waste and microbiology to shape a more sustainable future.
The campaign was also supported by Lenzing, as well as our Knowledge Partner Biofabricate.
Education
Explore the Biomaterials campaign to showcase the potential of biomaterials as a promising solution to drive sustainable innovations in the material space. By bringing innovators and industry players into the same space.
Workshop
We also partnered with brands and social innovators to offer experiential workshops for the public to experience the wonder of biomaterials
Sustainable Retail
Discover our uniquely curated selection of sustainable pieces using nature-based and alternative materials that are one-of-a-kind items to advocate the experience of sustainable living that is less harmful to the environment.
Education
Explore the Biomaterials campaign to showcase the potential of biomaterials as a promising solution to drive sustainable innovations in the material space. By bringing innovators and industry players into the same space.
Workshop
We also partnered with brands and social innovators to offer experiential workshops for the public to experience the wonder of biomaterials
Sustainable Retail
Discover our uniquely curated selection of sustainable pieces using nature-based and alternative materials that are one-of-a-kind items to advocate the experience of sustainable living that is less harmful to the environment.
Campaign Highlights
845 Workshop Participants
47% Individuals
Who are previously indifferent about the impact of materials gained awareness about the effect of materials in clothing production.
69% Individuals
Show a high likelihood of purchasing clothing made from biomaterials.
01 Impact Measurement
Fabrica X aims to foster a transformative shift in mindset among our workshop participants through an experiential, educational, and sustainable retail model as the core of our Impact Retail strategy. Surveys were conducted to assess participants' understanding and receptiveness across various knowledge domains (69% survey response rate):
On the Impact of Clothing Production
Fabrica X aims to alter the intentions of indifferent individuals who typically overlook the environmental impact of clothing. Through our Impact Retail concept, we aim to inspire consumers to think about the environmental impact of clothing in their future purchases.
1. Individuals who were neutral or unlikely to care about the impact of clothing production before the experience changed their minds after visiting Fabrica X
48% of individuals
who previously were neutral or unlikely to care about the impact of material production in clothing production will now consider the environmental impact of materials before making any future purchases
54% have become
moderately to extremely aware of the positive benefits of biomaterials.
69% of all individuals
will consider more about the material makeup of clothing before making any purchase
2. After the experience, most individuals have experienced a strong change in their understanding of materials. Including:
80% of all individuals
have a better understanding of the environmental impact of conventional materials (cotton, polyester, etc)
90% of all individuals
think biomaterials have an essential role in making the industry more sustainable
69% of individuals
are likely to extremely likely to purchase clothing made from biomaterials.
On Adapting to more Sustainable Purchasing Habits
It’s equally important that an increase in awareness and knowledge on environmental issues related to clothing production can be translated into the intention to act. One way to create lasting impact is to educate individuals on sustainable purchasing habits.
3. Individuals are more likely to take up sustainable purchasing habits after visiting and learning about the benefits of biomaterials.
- After the experience Individuals are more likely to take up at least one new sustainable habits after visiting and learning about the benefits of biomaterials, with 55% (330) of individuals intend to practice more sustainable habits such as 'Read material labels on items', 'Purchase items made biomaterials' or 'Buy less virgin polyester fabric'.
On Consumer Iintention to Support Sustainable Brands
It is equally important to understand whether increases in knowledge and intentions to adopt sustainable consumption habits could translate into support for innovative brands.
4. After the experience, all individuals are willing to support sustainable brands. With individuals willing to pay an average price premium of 16.7% for sustainable products.
Where:
- 58% say they are likely or very likely to support sustainable brands
- 25% willing to pay a 20% premium
- 14% willing to pay a 50% premium
Material Innovators
Explore a range of game-changing Material Innovators accelerating solutions for the future with sustainable alternative materials such as organic waste, nature-based, biological process to traceable linen for textile and lifestyle products.
Colorifix
Colorifix is a biotechnology company that pioneered the first biological process to produce, deposit and fix pigments onto textiles. Using a synthetic biology approach, it offers a radically different solution to existing dyeing technologies that entirely cut out harsh chemicals and lead to huge reductions in water consumption. Colorifix provides an alternative to synthetic dyes while meeting the industry’s key quality standards.
Lenzing Group
An innovation leader committed to the ecologically responsible production of TENCEL Lyocell and Modal fibres, as well as ECOVERO Viscose fibres. The company prioritises fibre solutions made from the renewable raw material of wood grown in sustainably managed forests and plantations.
For more Material Innovators' information
02 Thematic Workshops
In addition to showcasing conscious lifestyle products, we also partnered with brands and social innovators to offer experiential workshops for the public to experience the wonder of biomaterials .
Eggshell Ceramic Keychain Workshop
This workshop focuses on transforming food waste into eco-friendly accessories, introducing an alternative to non-renewable materials – “eggshell ceramics”. Through collaboration with the restaurants at The Mills, we collect discarded eggshells as the workshop material. Participants can also personalize their keychains using natural food colorants.
Coffee Leather Bookbinding Workshop with Bell Society's M-Tex
Why not choosing an ethical and better alternative for our environment? M-Tex by Bell Society, a biomaterial made by converting coffee skin waste and using non-toxic chemicals and natural colorants, utilizes bacteria and organic substances as an innovative solution to create a leather substitute.
Brought to you by Fabrica X and Fidelity International and co-organized with Bell Society, the Book Binding Workshop provides a tactile experience for you to feel and experiment with an eco-friendly material - M-Tex, from stitching to assembling your own notebook
Trash to Treasure Workshop by Ways Out Hong Kong
Brought to you by Fabrica X and Fidelity International co-organized with Ways Out Hong Kong, the 1-hour workshop will provide you with a unique experience to turn food waste into a stylish bracelet. Let’s drive social impact through creativity and develop practices for a sustainable future!
Eggshell Ceramic Keychain Workshop
This workshop focuses on transforming food waste into eco-friendly accessories, introducing an alternative to non-renewable materials – “eggshell ceramics”. Through collaboration with the restaurants at The Mills, we collect discarded eggshells as the workshop material. Participants can also personalize their keychains using natural food colorants.
Coffee Leather Bookbinding Workshop with Bell Society's M-Tex
Why not choosing an ethical and better alternative for our environment? M-Tex by Bell Society, a biomaterial made by converting coffee skin waste and using non-toxic chemicals and natural colorants, utilizes bacteria and organic substances as an innovative solution to create a leather substitute.
Brought to you by Fabrica X and Fidelity International and co-organized with Bell Society, the Book Binding Workshop provides a tactile experience for you to feel and experiment with an eco-friendly material - M-Tex, from stitching to assembling your own notebook
Trash to Treasure Workshop by Ways Out Hong Kong
Brought to you by Fabrica X and Fidelity International co-organized with Ways Out Hong Kong, the 1-hour workshop will provide you with a unique experience to turn food waste into a stylish bracelet. Let’s drive social impact through creativity and develop practices for a sustainable future!
03 Featured Sustainable Brands
Discover our uniquely curated selection of sustainable pieces using nature-based and alternative materials that are one-of-a-kind items to advocate the experience of sustainable living that is less harmful to the environment.
Embracing Sustainable Lifestyle
Fabrica X has a long-term goal of inspiring a shift in mindset, encouraging individuals to embrace a more sustainable lifestyle. We strive to achieve this through our educational exhibition, interactive workshops, and by providing access to sustainable retail brands.
Check out our latest "Denim Futures" , where we showcase the future of denim and celebrate the progress and commitment to sustainable practices that the industry has made
