Doodlage, inspired by the upcycling traditions of 90s India, seeks to transform fashion's relationship with waste. They reimagine quality surplus fabrics like denim and cotton into garments while repurposing discarded post-consumer scraps into unique fabrics. Committed to sustainability, Doodlage partners with ethical production units and uses plastic-free packaging from discarded materials to create stylish, durable garments that minimise environmental footprint.